Monthly Archives: February 2014

Lessons in Speaking and SELLING

December 29, 2013 A couple of weeks ago, Timothy Egan of the New York Times wrote a column about poetry in politics. He might just as well have been talking about how to get people to buy. You can read the whole thing here: http://www.nytimes.com/2013/12/13/opinion/egan-govern-in-poetry.html?emc=eta1&_r=0 His main point was that, some years ago, Mario Cuomo, […]

Super Bowl Commercials-What Constitutes Success When it Comes to Message and Connection?

Super Bowl Commercials-What Constitutes Success When it Comes to Message and Connection? This year, as is always the case, I couldn’t remember more than perhaps one or two Super Bowl Commercials. More important, I couldn’t remember more than one of the sponsors. That means the ad didn’t succeed. Heck, I had to look up the […]