Monthly Archives: September 2015

Copywriting: Arrival, Destination, and Purpose

No wind is favorable to sailor who knows not which harbor he is bound for. -Seneca Copywriting: Arrival, Destination, and Purpose Unless you know something I don’t, we can all conclude that Seneca probably wasn’t a copywriter, though, goodness knows, his boss, Nero, could have used one. We can also conclude that Nero didn’t cause […]