Mozart, Music, and Messages

I know I promised you something about politics and communication (and not a rose garden), but I had the chance to interview a very special guest on your behalf.

I couldn’t turn that opportunity down.

The New York Times had a recent article on new research that shows how specific the music-friendly parts of our brains are to musical stimuli and how separate they are from those that respond, for example, to mere sounds as well as the spoken word.

You can read more about it here:

So, who’s my guest?

Wolfgang Amadeus Mozart.

Wolfgang Amadeus Mozart: Guten Abend.

Lars Nielsen: Guten Abend, Herr Mozart.

WAM: Please, call me Vulfgang.

LN: Danke.

WAM: But of course!

LN: So, Vulfgang, the New York Times has confirmed what you always knew, that parts of our minds are ready for music, and they just don’t care about anything else.

WAM: Since I am dead, I have had a good deal of time to think about this, and they are right.

LN: But let me ask you this. Do you think it’s possible that if someone’s speech is musical, with rhythm and images that don’t simply go to the brain, but go to the music circuits of our mind, that such speech could be very powerful?

WAM: Of course. When I wrote my most famous operas, I made sure that the music, how you say, reinforced the words.
LN: Well, thank you very much.

WAM: You are most welcome. Now, you must excuse me, I have tickets to Hamilton.

Well, folks, don’t just take it from me. Mozart wrote to persuade, too, and he music made his case!

Make your text musical every chance you get, and let music make the case to each and every one of the people you’re trying to reach.

And nobody can do it like Lars Nielsen Copywriting.

Ultimate Effectiveness Copywriting.